BIC gets quick, sustainable and eye-catching razor display with Do-It digital printing

BIC needed a better, more sustainable way to display its Soleil® women's shaver that would also attract attention and meet requirements of a large retail food-and-drug chain. BIC turned to Do-It to produce a display strip and display strip header tab that saved costs and materials and cut turnaround in half, while also reinforcing its brand image.

Do-It relied on its digital printing capabilities— including its HP Indigo ws4500 web-fed digital printer — to produce an attractive display strip header that accurately reproduced the BIC and Soleil brand colors, is customized to the retailer's demands and can hang anywhere in the store to maximize valuable display real estate. The header's structural integrity can hold the weight of the hanging razors while maintaining an appealing appearance.

The digitally printed header is more sustainable because it doesn't generate as much leftover material, so less waste is produced during printing. It also eliminates printing plates and saves on scrap produced during setup.

"It's more sustainable for us to use digital printing," said Alexia Karpilov, senior packaging engineer, PED, BIC USA Inc. "We use fewer materials and less ink and with a lighter, smaller package I save in shipping because we get more per pallet. But even more important is that I'm not throwing extra headers away. We don't have to obsolete inventory at the end of the year."

Do-It's digital printing:

• Provides a cost-effective solution that saves time and money.
• Is more sustainable because it produces less waste.
• Offers faster turnaround for just-in-time printing.
• Handles heavy-gauge, rigid materials used for headers.
• Prints up to seven colors to exactly match special colors and design elements.
• Is ideal for shorter runs for seasonal items or for testing new markets.

Learn more cost-saving and source reduction ideas. Click here to visit Do-It.com.