Aberlour Uses Unique Do-It On-Product Flags to Promote Its 12 Year Old Scotch Whisky

Aberlour R-UHD Flag

Aberlour sells 12 Year Old Scotch Whisky. And they sell it in an attractive canister that really doesn’t need any help getting noticed on the shelf. So when they decided to do a couple of product promotions they wanted to maintain their high-end look while providing additional information and options for their customers.
Aberlour turned to Do-It Corporation to design and produce two R-UHD, on-product flags that are both functional and attractive. The flags can attach to the top of the canister or directly on the bottle and hang over the front of each, drawing attention to the product in the store. The proprietary adhesive used on the R-UHD provides strong adhesion yet easily peels off leaving no residue.
Do-It’s R-UHD On-Product Flag is digitally printed to carefully color match the attractive canister or bottle.
The material is a white, 4 mil OPP XT film – a synthetic paper made from a unique mixture of calcium carbonate and polypropylene resin. This material provides excellent printing performance with extra tear strength and weather resistant properties.
Each on-product flag is printed with a QR code so customers can easily access Aberlour’s All Access web site to order a personalized leather bottle necker or talk directly to an Aberlour Ambassador.