Should You Put Your Branding on Your Hang Tabs?
As brands look for every edge to stand out in retail stores, the question of branding your hang tabs is increasingly relevant. Here at Do-It Corporation, we manufacture printed hang tabs and display strips precisely for this purpose, to reinforce brand visibility while improving merchandising flexibility.
In this month’s blog, we’re here to tell you that as brands gear up for summer promotions and retail resets it is important to consider adding branding to your hang tabs, as they deliver an immediate upgrade to how your products appear.
The Value of Putting Brand on Your Hang Tabs
A plain and clear hang tab can give you functionality, sure, but a printed hang tab elevates that functionality ten-fold. This is because it becomes another touch point for your business’ recognition, which is important in retail settings as customers seeing a consistent logo, tagline, and color on hang tabs helps them associate a product with your brand perfectly.
When you choose our Do-It printed hang tabs or branded display strips, you benefit from:
- Extra brand exposure without sacrificing packaging weight
- Visual consistency across shelf and peg displays
- Seamless combining with the packaging design
- Reinforcement of product identity in impulse zones
When Branding Works, and When it Doesn’t
Just because branding can make your products more visible, doesn’t mean it will always work with making it sell more. Certain types of products or the packaging itself makes more sense for adding your company branding to it.
Ideal situations or settings for branded hang tabs are:
- For new products that need instant recognition
- If your brand is already well known
- For products that need brand consistency if they’re sold across multiple locations
Here are when plain hang tabs would suffice:
- If you’re trying to test a product in a new market and want to limit upfront costs
- When the product itself if the main visual
- If branding is about to get a refresh or completely new look
Partner with Do-It for Branded Merch Solutions
If you’re ready to upgrade your merchandising strategy, then display strips and printed hang tabs with your brand from us here at Do-It can deliver. Contact us for more information on how we can improve your hang tab branding today!
