Big League Chew gets you in the game with an In-Store Wobbler from Do-It Corporation
To help promote its ”Bubble Battle” contest, Big League Chew decided an in-store wobbler would be a good method to generate interest. Do-It’s PAV wobbler is digitally printed on both sides. The front side includes attention grabbing graphics and a QR code. The graphics get your attention. The QR Code allows you to use your phone to quickly scan and enter the Big League Chew Bubble Battle contest. The back of the wobbler is printed with additional contest information and directions. The wobbler is designed to fit into standard price channels but also has adhesive so it can be placed almost anywhere in the store. While the primary objective may be to build on brand loyalty by getting people to enter the Bubble Battle contest, the wobbler also draws attention to the product in the store and reinforces Big League Chew’s brand message. One wobbler — three merchandising benefits — all with Do-It’s PAV wobbler.