Duke Cannon & Do-It Corporation Develop Unique Package For 3-Pack

Do-It Corporation 2-UGP

Looking for a different method of combining and promoting a special 3-pack of its smaller (1.4 oz.) Bloody Knuckles Hand Repair Balm, Duke Cannon worked closely with Do-It Corporation to design a package that is both functional and visually appealing.

The 2-UGP device wraps around, and under, 3 jars of the hand repair balm — and even throws in a carry handle.

The custom die cut 2-UGP uses three strips of adhesive and digital printing on clear plastic to create a useful, interesting method of displaying the three products. The artwork is designed to make the package look like it was duct taped together.

In addition, the design of the package, with a built-in carry handle, allows it to stand on a shelf or even hang on peg hook. This display flexibility combined with the unique look of the package means this product will be noticed anywhere in the store.

Duke Cannon Case Study

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