Do-It Carry Handle Is Ideal as a Belly Band for CVS Pharmacy Advanced Floss Picks Promotion

Do-It Corporation’s R-SHC Carry Handle

CVS Pharmacy found a unique use for Do-It Corporation’s R-SHC Carry Handle. By combining a 16-count Interdental Brushes pack with the larger, 150-count Advanced Floss Picks pouch, the handle serves a dual purpose.

The carry handle wraps around the smaller pack and, with the use of strategically located adhesive dots, holds the free sample securely to the bigger pouch. Also, the digitally printed handle conveys the “Bonus” promotion available to CVS shoppers.

The crisp, brightly colored “belly band” gets noticed no matter where the product is located – hanging on a peg hook or standing on a shelf.

CVS Case Study

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